Cool paint is a Heat Reflective Paint and this paint  has been designed to reflect more sunlight and absorb less heat than a standard roof.  Its application reduces roof temperature and correspondingly reduces room temperature. In the case of air-conditioned spaces, the power consumption is reduced due to the lowered temperature gradient.
Just as wearing light-colored clothing can help keep you cool on a sunny day, cool paint material that is designed to reflect more sunlight and absorb less heat than a standard roof.

Cool Paint  is made of highly reflective type of paint by emissivity aqueous coating based on acrylic- resins. It is an eco-friendly paint which upon application to cementaceous, asbestos or MS roofing, increases the emissivity of that surface, which results in reflection of heat energy.

Apart from this the non-conductive properties it also provides insulative effectiveness through its uniformity.

Benefits of cool paint:

• Ultraviolet and Infrared Resistant – Continuous rejection of solar heat resulting in drastic reduction of roof heat. Increase in temperature due to heat radiation from the roof is stopped, keeping the coated area comfortable even in peak summer afternoons.
• Reflecting UV and IR rays back to the atmosphere.
• Eliminates the necessity for false ceiling.
• Can be coated on any roofing material / side walls.
• Prevents Island effect.
• Helps in reducing the emission of greenhouse gasses and global warming.
• In warm, moist locations, cool roof surfaces can be more susceptible to algae or mould growth than hot roofs. Some roof coatings include special chemicals that prevent mould or algae growth for a few years.
• Contains no solvents, cleans up with water. No toxic substance included.